rouda is the romansh word for wheel.

The part of Switzerland where this official Swiss language is spoken, is where my cycling passion started. With four of my best friends in Scuol in the Engadin.

It lasted ever since and in 2016 I decided to extend this passion even further by establishing a online shop for finest cycling clothing. Everything sold on this page has been put through its paces in the Swiss alps.

My goal is to provide the best quality cycling apparel. I only sell clothing that I use myself, and the bar is set quite high. The apparel needs to get me through 10'000km of cycling a year and the Alpenbrevet which means 273km, 7031 meters of climbing and over 12 hours in the saddle.


If you are not happy with the quality or the products or if you have any other feedback please get back to me at


Ride on!